Research Services

Pulsar experts offer an array of custom research options in both quantitative and qualitative services which are fully integrated into our research process. This enables us to further combine our deep understanding of your business with robust analysis specifically focused on your company’s objectives. Pulsar’s full-service research includes proprietary techniques as well as other capabilities, expanding the capacity of research, adding Intelligence to Information.

Pulsar Research & Consulting is a full service research firm offering services in:

• Telephone Surveying
• In-person Surveying
• Online Surveying
• Mail Surveying
• Focus Group Moderation
• In-depth Interviewing

Proprietary Research Techniques:

CAPTURE®  Targeting and Segmentation Model

STAR Mapping®

Other Capabilities Include:

• Advertising Impact and Tracking
• Branding/ Brand Image
• Concept Testing
• Crisis Management
• Customer Satisfaction / Loyalty
• Employee Satisfaction
• Forecasting
• Segmentation
• Marketing Communications
• Media Polling
• New Product Development
• Positioning
• Pricing
• Profiling
• Program Evaluation
• Public Opinion
• Qualitative – Focus Groups and In-Depth
• Sizing / Share
• Strategic Planning